Stitched With Innovation at VentureOn
This is the fifth article in a series highlighting the Spring 2024 VentureOn teams. In this article, we'll delve into teams that focus on ventures related to Fashion and Apparel. VentureOn is a program that spans a semester and requires an application. It gives students the opportunity to validate a problem and create a practical solution related to their personal interests. These projects can cover social issues, business concepts, or product ideas. The students come from multiple different universities with a variety of different majors and areas of study.
Venture: StitchedThis venture named, “Stitched" is an innovative venture dedicated to revolutionizing the loungewear market by creating stylish and comfortable clothing. Their primary focus is on perfecting sizing and design to ensure that everyone, regardless of their shape or size, can find loungewear that fits them perfectly and makes them feel confident. Stitched is committed to sustainability and this business uses eco-friendly materials and ethical production practices, Stitched is making sure that feeling good extends beyond just wearing their clothes; it's about knowing you're making a positive impact too.
Innovation Snapshot:
In addition, this team is currently conducting extensive market research and consumer surveys to better understand the specific needs and preferences of their target audience. Simultaneously, the team is collaborating with different fashion avenues to translate these insights into innovative designs and high-quality products. Their goal is not just to meet expectations but to exceed them by delivering loungewear that feels great and also reflects the latest trends and styles. The team has gained a significant amount of experience in their first semester and a half from being a part of the Horn program. They have learned so many things and they are looking forward for what's to come.
Impact and Future Plans:
Based on the impact and future plans, Stitched is planning to leverage the valuable insights gained from the Horn program to scale up production, expand their product line, and reach new markets. With a focus on continuous improvement and innovation, the team is excited to see Stitched become even more successful, with their venture that offers a stylish, inclusive, and sustainable loungewear.
Venture: Preloved Allure
The next venture named, “Preloved Allure" is an exciting business that is dedicated to celebrating the timelessness of women’s vintage clothing from the 1900s. Their online store offers a carefully curated selection of garments that embody the charm of past decades, specifically focusing on pieces that resonate with the vintage streetwear styles currently re-emerging into different fashion trends. Preloved Allure also explores and uncovers different fashion pieces that also add an unique flair to modern wardrobe, which effortlessly blends past and present fashion sensibilities.
Innovation Snapshot:
This startup aims to predict fashion market trends and sell clothing that will be popular in the market during that time. By leveraging cutting-edge data analytics and industry expertise, Preloved Allure stays ahead of the curve. This venture is currently aiming and anticipating shifts in consumer preferences and forecasting emerging trends with precision. They are striving to offer a curated selection of forward-thinking designs that resonate with the ever-evolving tastes of fashion-forward individuals, ensuring that their customers are always one step ahead in style.
Impact and Future Plans:
Preloved Allure currently has its first release of clothing out on their website prelovedallure.com and the team is working on its social media presence. As Preloved Allure continues to gain traction online, they are committed to expanding their reach through strategic partnerships and targeted marketing efforts across various social media platforms. Additionally, they are actively exploring opportunities to enhance their customer experience, including personalized styling services and community-driven events, to further establish themselves as a go-to destination for vintage fashion enthusiasts.
Congratulations to VentureOn Teams:
Congratulations to all the teams who have participated and put forth so much effort towards being a part of VentureOn, this includes the teams mentioned above and other participants such as, Stitched, Preloved Allure, Stoic Saints, Miss Boulevard, and Funky Rat, we offer our sincere appreciation for your active participation and dedication. Your efforts to develop innovative solutions and tackle real-world problems reflect the entrepreneurial passions and a forward-thinking mindset that VentureOn seeks to promote. Each team's distinct perspective and contributions have greatly enhanced the program. Thank you for being a vital part of VentureOn.
About Horn Entrepreneurship
At the University of Delaware, Horn Entrepreneurship stands as the driving force for fostering entrepreneurship, education, and progress. Currently ranked among the best entrepreneurship programs in the US, Horn Entrepreneurship has been established and is actively championed by accomplished entrepreneurs. This support empowers aspiring innovators as they embark on the journey of exploring new ideas for a brighter and more impactful world.
