Stories & Updates

Have you ever tried drizzling tahini on Greek yogurt with honey and sliced bananas? University of Delaware alumna and cofounder of Soom Foods Amy Zitelman recommends it and, she should know - Amy and her sisters launched Soom Foods, a company specializing in tahini, in 2013.

Tahini is an ingredient made from roasted sesame seeds. It’s a versatile ingredient enhancing both Middle Eastern and Mediterranean cuisines. Tahini’s rich flavor profile elevates a wide range of savory and sweet dishes, such as hummus, baba ganoush, and tahini cookies. Its creamy texture and taste make it a beloved staple in many kitchens around the world, adding depth and complexity to various culinary creations.

The idea for their tahini business dates back to the summer of 2011, just after Amy’s graduation from the University of Delaware. It began with a conversation between Amy and her sisters, Shelby and Jackie, where they discussed the potential of introducing high-quality tahini to the American market. They recognized a gap in the market and felt passionate about bringing authentic, delicious tahini to consumers. Drawing inspiration from their Israeli heritage and family recipes, they embarked on their entrepreneurial journey. This led to the creation of Soom Foods, a company dedicated to producing premium tahini products sourced from the finest Ethiopian sesame seeds. Ultimately, being named to Forbes' 30 under 30 in the food and beverage category in 2018. Through hard work, dedication, and a commitment to quality, Soom Foods has grown into a successful business, delighting customers with their superior tahini offerings.

Amy spoke at "Founding Philly Podcast”, about her experience launching and growing Soom. Here are a few pieces of her advice:

2. Speak up and avoid gatekeeping your business ideas, as sharing them can lead to valuable insights and support from others.

3. Grow your network and allow others to assist in pushing the business forward, highlighting the value of collaboration and collective efforts in achieving success.

Amy Zitelman maintains a strong connection to the University of Delaware through her involvement with Horn Entrepreneurship. Amy regularly visits campus to speak to entrepreneurship classes and mentor students. Horn Entrepreneurship recognized Soom Foods with a Blue Hen 17&43 award and Amy with the Amber Glassman Inspiration Award.

For more information about the podcast visit: Listen to the full podcast to hear more advice

Amy Zitelman's journey from University of Delaware alumna to CEO and Co-Founder of Soom Foods showcases the power of entrepreneurship. With a passion for quality food and innovation nurtured during her university years, Zitelman launched Soom Tahini, revolutionizing the culinary world. Recognized as an Honor Circle member for her contributions, she exemplifies the impact of education and mentorship, inspiring aspiring entrepreneurs globally.

About Horn Entrepreneurship

At the University of Delaware, Horn Entrepreneurship stands as the driving force for fostering entrepreneurship, education, and progress. Currently ranked among the best entrepreneurship programs in the US, Horn Entrepreneurship has been established and is actively championed by accomplished entrepreneurs. This support empowers aspiring innovators as they embark on the journey of exploring new ideas for a brighter and more impactful world.