The EntreX Impact Talk series continued this quarter with a conversation focused on sustainability, climate innovation and entrepreneurship. Hosted by Horn Entrepreneurship, the event featured Jo Norris, co-founder and CEO of Carbon Reform, a climate technology startup working to reduce building emissions through HVAC innovation.
EntreX Impact Talks are designed to connect students with founders who are building ventures that create real-world impact. Norris shared her entrepreneurial journey, the evolution of Carbon Reform and practical advice for students interested in sustainability-driven careers.
An Interdisciplinary Path to Entrepreneurship
Norris began by sharing her academic and professional background, which spans engineering, climate science, economics and art. She earned dual bachelor’s degrees in economics and sustainability studies from Hofstra University, followed by a master’s degree in Climate and Society from Columbia University. She later conducted materials science research at the University of Delaware before deciding to pursue entrepreneurship full time.
Rather than following a single, linear path, Norris emphasized the value of exploring multiple interests and building a diverse skill set. That interdisciplinary foundation continues to shape how she approaches problem-solving and leadership.
Identifying a Climate Opportunity in Buildings
Carbon Reform was founded in 2020, a time when indoor air quality quickly became a global concern. Through extensive customer interviews and research, Norris and her co-founder identified HVAC systems as a major driver of energy use and emissions in commercial buildings.
Heating, ventilation and air conditioning systems account for a significant portion of a building’s energy consumption. Carbon Reform’s technology works by cleaning and monitoring indoor air, allowing buildings to reduce their reliance on energy-intensive outside air. By removing carbon dioxide and other contaminants, the system improves indoor air quality while lowering energy demand.
Norris shared early results from pilot installations, including substantial reductions in HVAC energy use, demonstrating the potential for both environmental and financial impact.
Lessons from Building a Hardware Startup
During the discussion, Norris offered insight into the realities of building and scaling a hardware-based startup. She discussed challenges related to product development, system integration and long sales cycles common in the built environment sector.
She also spoke candidly about fundraising, navigating setbacks and the importance of having a strong support network. From co-founders and advisors to early team members, Norris emphasized that entrepreneurship is rarely a solo effort.
Advice for Students Interested in Sustainability
In the Q&A, students asked about customer discovery, pitching, hiring and staying motivated through challenges. Norris encouraged students interested in sustainability to focus on developing strong, practical skills and applying them through a climate-focused lens.
She noted that sustainability is not a single career path, but a perspective that will increasingly influence every industry. As climate challenges intensify, she believes sustainability considerations will become part of nearly every job.
Looking Ahead
Norris closed by reflecting on the future of climate innovation and entrepreneurship. While external conditions may change, she emphasized that the need for practical, cost-effective sustainability solutions will continue to grow.
The EntreX Impact Talk series continues to provide students with direct access to founders who are tackling complex problems and building ventures with purpose.
The EntreX Program equips high school students with the skills they need to thrive in a rapidly changing world. By fostering agile thinking and creative problem-solving, students are empowered to address real-world challenges in their classrooms and communities.
Horn Entrepreneurship is the driving force behind entrepreneurship education and innovation at the University of Delaware. Consistently ranked as one of the top entrepreneurship programs in the United States, it was founded and continues to be supported by accomplished entrepreneurs. The program empowers aspiring innovators, equipping them with the skills and resources needed to bring their ideas to life and create positive change in the world.