Using a Business Model Canvas

This session introduces the notion that a business can be deconstructed into basic parts and built one piece at a time.

Remember:

  • No business plan survives first contact with customers; therefore, it is better to start by trying to validate a business concept.
  • The best place to start the process of developing a new business model is by considering: who the customers are, what their problem is, what solution you will provide, and how/why your solution is better than current offerings.

    View the video script

Move on to Business Innovation Video 8: Customers and Their Problems