Solutions and Unique Value Proposition
This video focuses on the process of developing a viable solution by developing solution hypotheses and a compelling unique value proposition.
Remember:
- A product’s unique value proposition can be defined as “a clear statement of the benefits the solution will provide to customers that are different from and superior to the benefits provided by competing products.”
- To develop a compelling unique value proposition, you’ll need to think about what your solution will actually do to solve your customers’ problem, what points of pain you’re relieving, and what gains you are creating.
View the video script
