Putting It All Together

This is the first video that addresses how to write a compelling description of a business concept and deliver a persuasive pitch.

Remember:

  • Writing a business concept and pitching it to others is necessary to gain buy in for your ideas.
  • Gaining buy-in requires capturing interest, selling the team, and selling the idea.
  • Investors invest in people more so than ideas; people who are perceived as possessing expertise and trustworthiness have the greatest potential to influence others.

    View the video script

Move on to Business Innovation Video 14: Telling Your Story