Opportunity screening

This video is about identifying the best opportunities for your time-your most valuable resource.

Remember:

  • Opportunities that solve a problem or unmet need with solutions that deliver considerable value are more attractive than opportunities to create a “nice to have” solution.
  • Without strong passion for the solution you’re creating, you are unlikely to make it through the inevitable peaks and valleys that all entrepreneurs experience.
  • In general, large and growing markets that can be served quickly with a product or service that cannot be easily copied are highly desirable (but also very rare).

View the video script

Move on to Business Innovation Video 4: Ideation