Opportunity Recognition

Remember:

  • Opportunities exist when people or organizations have problems or points of pain for which they need to find solutions.
  • Paying attention to people’s complaints, what you are good at and enjoy doing, and changes in the environment will help you to recognize opportunity.
  • Every big problem is a big opportunity. People will not pay for a solution to a non-problem.

View the video script

Move on to Business Innovation Video 3: Opportunity Screening