---
title: Opportunity Recognition
---

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# Business Innovation Video 2

## Opportunity Recognition

Remember:

- Opportunities exist when people or organizations have problems or points of pain for which they need to find solutions.
- Paying attention to people’s complaints, what you are good at and enjoy doing, and changes in the environment will help you to recognize opportunity.
- Every big problem is a big opportunity. People will not pay for a solution to a non-problem.

#### [View the video script](https://horn.udel.edu/hubfs/All%20Toolkit%20Documents/DC%202S%20-%20Opportunity%20Recognition%20-%20Transcript.pdf)

### Move on to Business Innovation Video 3: [Opportunity Screening](https://horn.udel.edu/opportunity-screening)

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---

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