Minimum Viable Products & Experiments
This video discusses how to use interviewing, minimum viable products and simple experiments to test your ideas about the solution and its unique value proposition.
Remember:
- In going from idea to action, many entrepreneurs make a critical mistake – they spend a lot of time and money developing and building new products that no one wants.
- The use of interviewing to test solution hypotheses is similar to its use for problem validation.
- As you begin to test solution hypotheses with MVPs, keep in mind that the MVP is not your final product. It’s just a model to use to gather feedback and learn what’s really important to the customer.
View the video script
