Business Innovation Video 9

Interviewing 101

This session discuss a powerful tool for gathering evidence – customer discovery interviewing.

Remember:

• Customer discovery interviewing is a fancy term referring to having a structured or planned conversation with people who fit your customer segment and might have the problem(s) you are trying to solve.
• For initial customer discovery interviews, the script should have six distinct parts:

1. Welcome
2. Customer characteristics questions
3. Exploration of customer experiences
4. Customer-problem fit
5. Exploration of customers’ world view
6. Wrap up and ask