Customers and Their Problems
This session focuses on critical questions that need to be answered to begin the customer discovery process.
Remember:
- Customers don’t care about your solution; they care about their problem.
- Acquire a deep understanding of the job the customer is hiring your solution to do - its functional, social, and emotional aspects from the customer’s viewpoint.
- Ask “why?” five times to make sure you are working on the essential problem.
View the video script