Customers and Their Problems

This session focuses on critical questions that need to be answered to begin the customer discovery process.

Remember:

  • Customers don’t care about your solution; they care about their problem.
  • Acquire a deep understanding of the job the customer is hiring your solution to do - its functional, social, and emotional aspects from the customer’s viewpoint.
  • Ask “why?” five times to make sure you are working on the essential problem.

    View the video script

Move on to Business Innovation Video 9: Interviewing 101