Building a Business Like a Scientist

This video introduces the basic idea of starting with hypotheses about the customer, problem, and solution and gathering evidence to test these hypotheses.

Remember:

  • Startups are not mini versions of large companies; they are set up to search for a business model that is scalable, repeatable, and profitable.
  • Our ideas can be decomposed into business components – like the customer, the problem we are solving, the benefits our solution will provide – that can be tested through the process of build – measure – learn.

    View the video script

Move on to Business Innovation Video 7: Using a Business Model Canvas