Beneficiaries and Payers
This video highlights the special challenges social entrepreneurs encounter in developing impact models wherein beneficiaries are distinct from payers.
Remember:
- Beneficiaries are the people and communities who stand to be positively impacted by your social venture.
- Payers, also known as customers, are the people who actually pay for or fund your product, service, program or policy. Payers might be consumers, businesses, governments or other organizations who exchange money for the value provided by your solution. They may even be the beneficiaries!
View the video script
